Cool? or Creepy?

This text and graphic turned up in a New York Times article about Medicare costs I was reading the other day.

Apparently the Times guesses my location and feeds me data tailored to where they think I am.

The effect is interesting, but I was not pleased. I want to know about other locations as well as my own. For me, the data is most interesting when visualized comparing different locations.

The article contained a search box which was supposed to enable me to look at data from other locations, but I never could get it to work.

What do you think? Cool? or Creepy?